Hello, my name is OÄŸuz KuÅŸ, and I am a researcher in the field of new media. I have been working at Istanbul University, Faculty of Communication since 2014 and I am currently an Assistant Professor at the Department of Public Relations and Publicity.
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I received my Bachelor's Degree from Marmara University, Faculty of Communication in 2012. I was an exchange student at Hochschule Fulda during my Bachelor's studies, and I was one of the co-founders of an award-winning online art publication called Dadatart.
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I was accepted into the Master's program at Istanbul University, Institute of Social Sciences, where I obtained my Master's Degree in 2015. During my Master's studies, I focused on digital content and content marketing, and I completed a research visit to Vilnius University in Lithuania. My research on these topics was published in international journals and presented at conferences. I also published a book on content marketing in Turkey.
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I was accepted into the Ph.D. program at Istanbul University, Institute of Social Sciences in 2015. During my doctoral studies, I focused on research methodology in new media, and I sought to shed light on societal issues within the context of big data using techniques such as text mining and social network analysis. I also continued to explore the role of big data in the communication industry. My publications on these topics can be found on my website. I have been a visiting scholar at the Center for Migration and Urban Studies at the University of Tartu in Estonia and an exchange student at Hochschule für Musik, Theater und Medien Hannover in Germany. I successfully defended my Ph.D. in 2019. My thesis explored the role of public relations in refugee integration by analyzing a large amount of social media data using text mining.
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In my studies, trainings, and speeches, I focus on the dynamics of new media and its impact on society and industry. I am dedicated to exploring the potential contributions of these dynamics within a scientific framework and sharing my knowledge with others.