Conference contributions

Kuş O., "Understanding The Morphology of Branded Content on Facebook Through Data-Driven Approach", Central and Eastern European Communication and Media Conference 2019, Sofia, Bulgaria, 19-21 June 2019

Kuş O., "A Data Driven Study for Exploring Metrics of Successful Twitter Content", 8th International Conference: “Turn Innovative Ideas Into Reality”, Maribor, Slovenia, 12-13 November 2018

Kuş O., "Exploring Refugee Crisis and Hate-speech with Social Media Data: An Analysis via Text Mining on RT Facebook Fan Page", Digital Democracy: Critical Perspectives in the Age of Big Data, Stockholm, Sweden, 10-11 November 2017

Kuş O., "Documenting And Categorizing Hate Speech: Investigating Islamophobia In User Comments On Social Networks", International Symposium of New Media from the Past to the Future, İstanbul, Turkey, 10-15 May 2017

Kuş O., "Discovering The Refugee Crisis: An Analysis On Al Jazeera English Facebook Page", International Berlin Conference, Berlin, Germany, 17-22 May 2017

Kuş O., Gül Ünlü D., "Analyzing Jet Downing Crisis Between Turkey and Russia in Context of Country Branding: The Case of Ruptly News Site", III. New Media Studies National Congress, Ankara, Turkey 9-10 March 2017*

Kuş O., "Effect of Cultural Differences on Content Marketing Practices: A Pilot Study on Turkish and Lithuanian Youth", Communication and information sciences in network society: experience and insights: III, Vilnius, LITHUANIA, 9-10 June 2016

Kuş O., "External Factors on Branded Blogs: A Study on Turkish Bloggers", 14th International Symposium Communication in The Millennium, İstanbul, Turkey, 5-7 May 2016

Mariutti F., Kuş O., Yeomans L., "Looking Through Different Lenses: Women’s Feminist Perspectives in Public Relations, EUPRERA 2015: Oslo, Oslo, NORWAY, 1-3 October 2015

Books & book chapters

Kuş O., Efremov L., Suhadolc J., "Digital Marketing and Big Data: Crossing Paths in the Age of Digital Transformation", in: Linking Business And Communication From A Sparkle To A Flame, Ašanin Gole, Pedja, Eds., DOBA Business School, Maribor, pp.127-140, 2018

Kuş O., "Understanding the Possible Contribution of Big Data Analysis to Storytelling Process", in: Linking Business And Communication From A Sparkle To A Flame, Ašanin Gole, Pedja, Eds., DOBA Business School, Maribor, pp.141-154, 2018

Kuş O., "In the Era of Algorithms and Filter Bubble: On Impossibility of Managing Brand Value", Collective Intelligence: Contributions from the Perspective of New Media, Oya Morva, Erkan Saka, Ed., Kalkedon, İstanbul, ss.167-192, 2018*

Kuş O., "Content Marketing: Strategies of Creating Brand  Equity and Story on Digital World", Pales Yayınevi, Istanbul, 2016*

Kuş O., "On the Margins of Digital Transformation: Big Data, Knowledge Discovery and Public Relations", Digital: Notions, Possibilities, Experiences, Nilüfer Timisi, Ed., Kalkedon, İstanbul, ss.109-126, 2016*

Şener G., Kuş O., "Surveillance Society: From Big Brother to Big Data", İletişimde Social Media in Communication, Interactivity in Social Media, Özlem Oğuzhan, Ed., Kalkedon, İstanbul, ss.53-82, 2015*

Kuş O., "Graffiti 2.0: Graffiti Which is Redifened and Integrated to Mass Culture via Social Networks", Suspicion on Network: A Social Media Criticism, Tolga Kara, Ebru Özgen, Ed., Beta Basım Yayım Dağıtım, İstanbul, ss.135-154, 2015*


Journal articles

Öksüz Karademir, C., Kuş, O. "Exploring crypto-currency ownership in the context of technology acceptace model and technology adopter categories: Coin-optimistics, observers and coin-sceptics", Ankara University Journal of Social Sciences, vol.11 issue.2 2020, pp.43-59, 2020


Gül Ünlü D., Kuş O., Göksu O. "I'm Not Like Real Life in Videos, I'm Pretending: A Review of The Self Presentations of TikTok Users", Intermedia International e-Journal, vol.7 (12), pp.115-128, 2020*

Kuş O., "Developing An Understanding On The Moment Of Crisis On Social Media By Analysing Tweets And Facebook Posts: Case Of An Electronic Music Festival", Öneri Dergisi, vol.12, pp.37-55, 2017

Kuş O., "The influence of cultural background on content marketing practices: the approach of Turkish and Lithuanian youth to the main components of content marketing", Informacijos Mokslai, pp.45-60, 2016

Kuş O., "Understanding Digital Hate Speech: Analysis Of User Comments On BBC World Service Facebook Page Via Text Mining In Context Of Syrian Refugee Crisis Case", Journal of Istanbul University Faculty of Communication, vol.2016, pp.97-121, 2016*

*Publications with asteriks sign were originally published in Turkish.